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Memory has three different stages: sensory memory, which is the flash or echo of the last few seconds of information; short term memory, which is what you’re thinking about right now; and long term memory, where you store the information you’ll retrieve later.  If, during either of those two transitions, the information is not stored successfully, the memory will be gone forever.

On the other hand, if you have a reliable, unconscious system for filtering all of the important incoming information through those stages, you will remember whatever you want, whenever you want, whether it’s someone’s name or where you left your keys, or large chunks of data like numbers or passwords.  Hypnosis can help you create that system and use it automatically when the information needs to be stored.